Goa, February 20, 2015: Shell Lubricants, the global market share leader in finished lubricants, today announced the launch of its next generation bike oil, Shell Advance Ultra with PurePlus Technology - company’s most advanced motorcycle oil ever, developed from natural gas. The grand unveiling of the product was organised at Asia’s biggest biking festival - India Bike Week being held at Vagator, Goa.
Continuing the legacy of producing premium motor oils, Shell Advance Ultra PurePlus Technology is manufactured through a revolutionary Gas-to-Liquid (GTL) process that converts natural gas into a crystal-clear base oil with virtually none of the impurities which are found in crude oil.
Speaking at the launch, Nitin Prasad, Managing Director, Shell Lubricants India said: “We are proud to launch Shell Advance Ultra with PurePlus Technology - a revolutionary motorcycle oil which is a great testimony of Shell’s ‘from-track-to-road’ philosophy. We invest more than any other oil company in research and development. Thus, we are able to leverage our technological leadership and innovation in the lab and on the track and transfer them into a product for everyday use on the road.
With an ever increasing number of motorcycles on Indian roads, we believe Shell Advance Ultra with PurePlus Technology will improve the riding experiences of the bikers, given the varied climatic and geographical conditions in the country.”
“Shell Lubricants is first-to-market with products developed through the revolutionary Gas-to-Liquid (GTL) technology. Shell Advance Ultra with PurePlus Technology possesses unsurpassable viscosity stability, that helps protect bike’s engine even in the toughest conditions. A more efficient engine means better power transmission.
Developed over 40 years of research at the Pearl GTL plant in Qatar, this technology enables us to produce a crystal-clear base oil from natural gas that is virtually free of the impurities that are a norm with mineral oil-based lubricants. ’’ said Akhil Jha, Vice President, Technical, Shell Lubricants India.
“Furthering Shell's formidable track record as a trusted fuels and lubricants partner, we are delighted to launch our most advanced motorcycle oil today at the India Bike Week. We at Shell Lubricants believe that ingenuity, technology breakthroughs and innovation hold the key to unlocking the energy consumers’ need to power their lives in the years ahead.
With the launch of Shell Advance Ultra, we aim to provide bikers across country a clean bike engine with better protection and an optimised, more efficient power transmission that can further contribute to their perfect riding experience.” said Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India.
Also present at the launch, Alisha Abdullah, India's first and only female superbike racer, said “I am personally very excited for the launch of Shell Advance Ultra with PurePlus Technology. Since this is made by converting natural gas to liquid, hence, the technology makes it the purest oil ever. This will help every biker to derive the maximum power from their bikes. I can’t wait to use it.”
Shell PurePlus Technology is a revolutionary process to design pure, synthetic base oil which delivers higher levels of cleansing and protection. It is produced at the Pearl Plant in Qatar; a partnership between Shell and Qatar Petroleum.
It begins with the extraction of natural gas from Qatar's North Field - the world's largest natural gas field. In a gasifier, methane reacts with pure oxygen to produce synthesis gas. The synthesis gas then enters one of 24 reactors at the plant, where chains of hydrocarbons are rearranged and transformed into a liquid base oil virtually free of all the impurities found in crude oil.
Shell Advance Ultra with PurePlus Technology will be available throughout the Asia-Pacific region starting this year with a price tag of INR 827 in India.
About Shell Lubricants
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering.
Shell’s portfolio of lubricant brands includes Shell Helix, Pennzoil, Quaker State, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants. Blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
About Shell Lubricants India
Shell is one of the most diversified international oil company in India's energy sector. It is a major private sector supplier of crude products and chemicals to India. With over 3000 staff in the country, Shell has a significant technology center, a financial business services center and operates a joint venture LNG receiving and re-gasification terminal. It also has a downstream business marketing fuels, lubricants and Specialty products.
Shell Lubricants’ India operation is part of Shell’s long-term commitment to India and its support for the country's increasing energy needs. Shell Lubricants’ customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.
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