{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Shell Helix ushers in a new era with upgraded range and ‘Unleash the Power Within’ campaign","text":"\u003Cp\u003E\u003Cb\u003EGurgaon\u003C/b\u003E – Shell India has launched its upgraded premium motor oil, Shell Helix Ultra, now engineered to meet the advanced 2025 API SQ Standard. The launch also unveiled a bold new packaging design for its iconic Shell Helix lubricant range, showcasing a fresh look that reflects the brand’s ongoing evolution and unwavering commitment to innovation and excellence.\u003C/p\u003E\r\n","links":[{"name":"Shell Helix ushers in a new era with upgraded range and ‘Unleash the Power Within’ campaign","value":"https://www.shell.in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign.html"}],"date":"2025-08-20T12:30:00Z"},"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.in/about-us/_jcr_content/root/header/inherited.model.json","id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/header/inherited","model":{}},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.in/"},{"name":"About us","value":"https://www.shell.in/about-us.html"},{"name":"Media","value":"https://www.shell.in/about-us/news-and-publications.html"},{"name":"News and Media Releases 2025","value":"https://www.shell.in/about-us/news-and-publications/news-and-media-releases-2025.html"},{"name":"Shell Helix ushers in a new era with upgraded range and ‘Unleash the Power Within’ campaign","value":"https://www.shell.in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign.html"}]},"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/header/breadcrumb"}],"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/header","model":{}},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader.Date","color":"inherited","model":{"title":"Shell Helix ushers in a new era with upgraded range and ‘Unleash the Power Within’ campaign","text":"\u003Cp\u003E\u003Cb\u003EGurgaon\u003C/b\u003E – Shell India has launched its upgraded premium motor oil, Shell Helix Ultra, now engineered to meet the advanced 2025 API SQ Standard. The launch also unveiled a bold new packaging design for its iconic Shell Helix lubricant range, showcasing a fresh look that reflects the brand’s ongoing evolution and unwavering commitment to innovation and excellence.\u003C/p\u003E\r\n","date":"2025-08-20T12:30:00Z"},"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/main/section/page_header"},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/main/section/text","model":{"text":"\u003Cp\u003EDesigned to deliver ultimate performance and protection, the new Shell Helix Ultra helps engines stay powerful and responsive for longer\u003Cb\u003E\u003Csup\u003E1\u003C/sup\u003E\u003C/b\u003E. At the heart of this innovation is Shell’s exclusive PurePlus Technology, which transforms natural gas into a 99.5% pure base oil\u003Cb\u003E\u003Csup\u003E2\u003C/sup\u003E\u003C/b\u003E. The result: up to 1.8% more engine power\u003Cb\u003E\u003Csup\u003E3\u003C/sup\u003E\u003C/b\u003E, 3.4% improved responsiveness\u003Cb\u003E\u003Csup\u003E3\u003C/sup\u003E\u003C/b\u003E, and 100% engine power retention\u003Csup\u003E3\u003C/sup\u003E translating into a smoother drive, better fuel economy, and long-term engine health.\u003C/p\u003E\r\n\u003Cp\u003EAmit Ghugre, Chief Marketing Officer, Shell India Lubricants, said, \u003Ci\u003E“\u003C/i\u003EThis launch marks a defining moment for Shell Lubricants in India. With Shell Helix Ultra now meeting the advanced 2025 API SQ standard and our bold new packaging design hitting the shelves, we are celebrating two major milestones that reflect our commitment to innovation and customer centricity. We are incredibly excited about this new chapter because today, we are not just unveiling a more powerful product; we are celebrating partnerships, performance, and progress.”\u003C/p\u003E\r\n\u003Cp\u003EThe new Shell Helix packaging is designed to offer a ‘More Powerful Choice’ combining bold design with enhanced functionality. Sleek, modern, and performance-led, the refreshed look aims to improve on-shelf impact, simplify product navigation, and offer greater convenience for consumers. This design reinforces Shell Helix’s strong association with leading OEMs including top automotive manufacturers like Maruti Suzuki, Hyundai Motors, Nissan Motor Corporation, BMW M Motorsports underscoring the brand’s trusted role in delivering premium quality and performance.\u003C/p\u003E\r\n\u003Cp\u003EThe launch coincides with the debut of Shell’s new global campaign in India ‘Unleash the Power Within, featuring, for the first time, world-famous Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton. This marks the latest chapter in Shell’s iconic 75-year partnership with Scuderia Ferrari HP. Watch ‘Unleash the Power Within’ campaign film here - \u003Ca href=\"https://www.instagram.com/reel/DKR_3b6guo4/?igsh=MTVxbnBpa3gwMzdjcA==\" target=\"_blank\"\u003Ehttps://www.instagram.com/reel/DKR_3b6guo4/?igsh=MTVxbnBpa3gwMzdjcA==\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003EThe India launch event brought together key opinion leaders, automotive enthusiasts and customers for an exciting two-day experience. Attendees enjoyed interactive games in the Fan Zone and witnessed the precision of a live Ferrari pit stop demonstration and experienced an exclusive BMW M Motorsports driving experience, further amplifying the excitement around Shell Helix’s new era.\u003C/p\u003E\r\n\u003Cp\u003EFor 18 consecutive years\u003Cb\u003E\u003Csup\u003E4\u003C/sup\u003E\u003C/b\u003E, Shell has been the world’s No. 1 lubricant supplier, a testament to its relentless innovation and superior quality. The upgraded Shell Helix range continues this legacy, offering unmatched engine protection and performance. As Shell India steps into this new chapter, it reaffirms its commitment to powering every journey on the track and beyond.\u003C/p\u003E\r\n"}},{"organism":"PromoSimple.Text","color":"inherited","id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/main/section/text_403631639","model":{"title":"Enquiries ","text":"\u003Cp\u003EShell India – \u003Ca href=\"mailto:parul.suri@shell.com\"\u003Eparul.suri@shell.com\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003EReferences:\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E1\u003C/sup\u003E\u003Ci\u003E \u003C/i\u003E\u003Csub\u003EBased on the powertrain test results run by an independent 3rd party in 2024 using Shell Helix Ultra ECT 0W-30, and the API Seq. IIIH engine test results compared with API SQ requirement.\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E2 \u003C/sup\u003E\u003Csub\u003EBased on paraffinic hydrocarbon content and significantly higher level of iso-paraffins compared to typical Group II and III base oils.\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E3 \u003C/sup\u003E\u003Csub\u003EAccording to the series powertrain tests results run by an independent 3rd party in 2024 using Shell Helix Ultra ECT 0W-30.\u003C/sub\u003E\u003C/p\u003E\r\n\u003Cp\u003E\u003Csup\u003E4 \u003C/sup\u003E\u003Csub\u003E22\u003Csup\u003End\u003C/sup\u003E edition of Kline & Company’s report, Global Lubricants: Market Analysis and Assessment 2023\u003C/sub\u003E\u003C/p\u003E\r\n"}},{"organism":"Container.List","children":[{"organism":"AccordionItem","color":"inherited","id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/main/section/list/list_item","model":{"title":"Cautionary Note","text":"\u003Cp\u003EThe companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this Press release “Shell”, “Shell Group” and “Group” are sometimes used for convenience to reference Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this Press release refer to entities over which Shell plc either directly or indirectly has control. The terms “joint venture”, “joint operations”, “joint arrangements”, and “associates” may also be used to refer to a commercial arrangement in which Shell has a direct or indirect ownership interest with one or more parties. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EForward-Looking statements\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EThis Press release contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”; “ambition”; ‘‘anticipate’’; “aspire”, “aspiration”, ‘‘believe’’; “commit”; “commitment”; ‘‘could’’; “desire”; ‘‘estimate’’; ‘‘expect’’; ‘‘goals’’; ‘‘intend’’; ‘‘may’’; “milestones”; ‘‘objectives’’; ‘‘outlook’’; ‘‘plan’’; ‘‘probably’’; ‘‘project’’; ‘‘risks’’; “schedule”; ‘‘seek’’; ‘‘should’’; ‘‘target’’; “vision”; ‘‘will’’; “would” and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this Press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks, including climate change; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, judicial, fiscal and regulatory developments including tariffs and regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, regional conflicts, such as the Russia-Ukraine war and the conflict in the Middle East, and a significant cyber security, data privacy or IT incident; (n) the pace of the energy transition; and (o) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this Press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Shell plc’s Form 20-F and amendment thereto for the year ended December 31, 2024 (available at \u003Ca href=\"https://www.shell.com/investors/news-and-filings/sec-filings.html\" target=\"_self\"\u003Ewww.shell.com/investors/news-and-filings/sec-filings.html\u003C/a\u003E and \u003Ca href=\"https://www.sec.gov/\" target=\"_blank\"\u003Ewww.sec.gov\u003C/a\u003E). These risk factors also expressly qualify all forward-looking statements contained in this Press release\u003Cb\u003E \u003C/b\u003Eand should be considered by the reader. Each forward-looking statement speaks only as of the date of this Press release, 20\u003Csup\u003Eth\u003C/sup\u003E August 2025. Neither Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this Press release.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EShell’s net carbon intensity\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EAlso, in this Press release\u003Cb\u003E \u003C/b\u003Ewe may refer to Shell’s “net carbon intensity” (NCI), which includes Shell’s carbon emissions from the production of our energy products, our suppliers’ carbon emissions in supplying energy for that production and our customers’ carbon emissions associated with their use of the energy products we sell. Shell’s NCI also includes the emissions associated with the production and use of energy products produced by others which Shell purchases for resale. Shell only controls its own emissions. The use of the terms Shell’s “net carbon intensity” or NCI is for convenience only and not intended to suggest these emissions are those of Shell plc or its subsidiaries.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EShell’s net-zero emissions target\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EShell’s operating plan and outlook are forecasted for a three-year period and ten-year period, respectively, and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next three and ten years. Accordingly, the outlook reflects our Scope 1, Scope 2 and NCI targets over the next ten years. However, Shell’s operating plan and outlook cannot reflect our 2050 net-zero emissions target, as this target is outside our planning period. Such future operating plans and outlooks could include changes to our portfolio, efficiency improvements and the use of carbon capture and storage and carbon credits. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans and outlooks to reflect this movement. However, if society is not net zero in 2050, as of today, there would be significant risk that Shell may not meet this target.\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EForward-Looking non-GAAP measures\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003EThis Press release may contain certain forward-looking non-GAAP measures such as adjusted earnings and divestments. We are unable to provide a reconciliation of these forward-looking non-GAAP measures to the most comparable GAAP financial measures because certain information needed to reconcile those non-GAAP measures to the most comparable GAAP financial measures is dependent on future events some of which are outside the control of Shell, such as oil and gas prices, interest rates and exchange rates. Moreover, estimating such GAAP measures with the required precision necessary to provide a meaningful reconciliation is extremely difficult and could not be accomplished without unreasonable effort. Non-GAAP measures in respect of future periods which cannot be reconciled to the most comparable GAAP financial measure are calculated in a manner which is consistent with the accounting policies applied in Shell plc’s consolidated financial statements.\u003C/p\u003E\r\n\u003Cp\u003EThe contents of websites referred to in this Press release do not form part of this Press release.\u003C/p\u003E\r\n\u003Cp\u003EWe may have used certain terms, such as resources, in this Press release that the United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. Investors are urged to consider closely the disclosure in our Form 20-F, and any amendment thereto, File No 1-32575, available on the SEC website \u003Ca href=\"https://www.sec.gov/\" target=\"_blank\"\u003Ewww.sec.gov\u003C/a\u003E.\u003C/p\u003E\r\n"}}],"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/main/section/list","model":{}}],"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/main/section","model":{}}],"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/main","model":{}},{"organism":"Container.Footer","children":[{"organism":"Breadcrumb.Large","model":{"links":[{"name":"Home","value":"https://www.shell.in/"},{"name":"About us","value":"https://www.shell.in/about-us.html"},{"name":"Media","value":"https://www.shell.in/about-us/news-and-publications.html"},{"name":"News and Media Releases 2025","value":"https://www.shell.in/about-us/news-and-publications/news-and-media-releases-2025.html"},{"name":"Shell Helix ushers in a new era with upgraded range and ‘Unleash the Power Within’ campaign","value":"https://www.shell.in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign.html"}]},"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/footer/breadcrumb"},{"organism":"Container.Raw","ref":"https://www.shell.in/about-us/_jcr_content/root/footer/inherited.model.json","id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/footer/inherited","model":{}}],"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content/root/footer","model":{}}],"id":"/conf/shell/settings/wcm/templates/base/structure/jcr_content/root","model":{}}],"model":{"title":"Shell Helix ushers in a new era with upgraded range and ‘Unleash the Power Within’ campaign","text":"Gurgoan - Shell India has launched its upgraded premium motor oil, Shell Helix Ultra, now engineered to meet the advanced 2025 API SQ Standard. The launch also unveiled a bold new packaging design for its iconic Shell Helix lubricant range, showcasing a fresh look that reflects the brand’s ongoing evolution and unwavering commitment to innovation and excellence.","date":"2025-08-20T12:30:00Z","links":[{"name":"canonical","value":"https://www.shell.in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign.html"},{"name":"hierarchy","value":"en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign"},{"name":"homeTitle","value":"About us"},{"name":"homeUrl","value":"https://www.shell.in/about-us.html"},{"name":"locale","value":"en-IN"},{"name":"title","value":"Shell Helix ushers in a new era with upgraded range and ‘Unleash the Power Within’ campaign | About us"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign"},{"name":"externalDisclaimerText","value":"Shell plc Legal Disclaimer\r\nYou are now leaving the Shell website.\r\nThe link you have selected will direct you to a website that is not controlled by Shell plc or any member of the Shell Group. Accordingly, neither Shell plc nor any member of the Shell Group endorses, adopts, certifies or otherwise validates the information and material contained on the linked website. This includes its sponsor and any policies, activities or services offered on the site, by any advertiser on the site or linked to the site.\r\nThank you for visiting the Shell website."},{"name":"themeMode"},{"name":"lastModified","value":"2025-08-26T06:44:48.906Z"},{"name":"themeName","value":"base"},{"name":"themePath","value":"/etc.clientlibs/amidala/clientlibs/theme-base"},{"name":"themeCss","value":"/etc.clientlibs/amidala/clientlibs/theme-base.ACSHASHb291465fc8d3c7bcefde74d34044b698.css"}]},"id":"/content/shell/countries/india/en_in/about-us/news-and-publications/news-and-media-releases-2025/shell-helix-ushers-in-a-new-era-with-upgraded-range-and-unleash-the-power-within-campaign/jcr_content"}