Title: Shell Lubricant Solutions Cement Sector

Duration: 4min 33 seconds

DVR Cemex Film Accessibility Transcript

[Background music plays]

The Sound of Shell, a rhythmic instrumental piece featuring keys and strings; majestic orchestral music

[Text displays]

Shell Lubricant Solutions presents

[Video footage]

Aerial shot of the CEMEX plant in Egypt; Close ups of machinery rotating.

[VO]

Whatever your role, we all strive to keep things moving. To keep creating, innovating, and progressing.

[Video footage]

Footage of Shell Lube Experts going about their tasks; Reviewing screens, taking pictures, talking to plant employees.

[VO]

At Shell Lubricant Solutions, we understand that every working environment has unique challenges to keep things moving. This is no different for our partners in the cement industry. Shell Lubricant Solutions enables the machines to keep working at their best, which empowers companies to progress, set more ambitious goals, and unleash their potential.

[Video footage]

Footage of daily life at the plant; workers loading cement bags off a conveyor belt, a vehicle unloading its cargo, teams gesturing and discussing together; Cut to a group of Shell Lube Experts and CEMEX employees sat round a table having a meeting.

[VO]

Here are some of the challenges Shell Lubricant Solutions is – are helping to solve.

[VFX]

A computer graphic featuring mechanical cogs appears.

[Text displays]

Challenge 1: Prevent Unexpected Downtime

[Video footage]

A female CEMEX employee stands in front of many red and yellow barrels speaking into the camera; Cut to her speaking with a Shell employee.

[Text displays]

Marwa El-Refaei
Negotiations Manager; CEMEX Egypt

[Marwa]

After a major upgrade of one of our production lines, during the start up, wWe faced a major problem that needed a special type of oil urgently. Unfortunately, it was a weekend and we needed to operate the plant on Saturday 8 am. We requested the urgent support of Shell.

[Video footage]

A male Shell employee wearing Shell uniform walks whilst speaking into the camera; Cut to him talking to Marwa, gesturing at the barrels.

[Text displays]

Mohamed Ayman
Account Manager; Shell Egypt

[Mohamed]

In late 2008 we received a call from CEMEX and understood the urgency of this call. It was a challenge, a serious one. Knowing and understanding that this line’s stoppage could impact CEMEX causing downtime. This is not a normal practise, but this was an exceptional case and a challenge that we accepted and excelled at. Shell and CEMEX team communicated and were able to deliver the products.

[VFX]

A pipe graphic appears on screen with a black digital counter on the end.

[Text displays]

Challenge #1 Saved
$780,000

[VFX]

A computer graphic featuring mechanical cogs appears.

[Text displays]

Challenge 2: Reduce Operating Costs

[Video footage]

A male CEMEX employee appears in front of the plant talking into the camera; Cut to him talking with a Shell Lube Expert.

[Text displays]

Wael Labib

Maintenance Director; CEMEX Egypt

[Wael]

Open gears are one of the most costly parts of the lubrication system in the cement industry. CEMEX were looking for an opportunity to reduce this cost as part of a cost optimisation process. With Shell Lube Experts, they helped us after they found some issues in the nozzle spraying system.

[Video footage]

A male Shell Lube Expert wearing Shell uniform talking into the camera; Close up shot of an open gear; Cut to the same Lube Expert making some adjustments on a lubrication system with tools.

[Text displays]

Ibrahim Wally
Lube Expert; Shell Egypt

[Ibrahim]

Shell started a project called ‘Open Gear Optimisation’ for three months long. Our experts had continuous readings and measurements for nine open gears before we came up with our customised recommendation for each equipment. Lube Expert service helped CEMEX detect and take corrective action in nine automatic lubrication systems, achieving the right spray pattern with the right amount of grease.

[VFX]

A pipe graphic appears on screen with a black digital counter on the end.

[Text displays]

Challenge #2 Saved
$76, 987

[VFX]

The counter changes to green.

[Text displays]

Total Savings so far
$856, 987

[VFX]

A computer graphic featuring mechanical cogs appears.

[Text displays]

Challenge 3: Become More Efficient

[Video footage]

CEMEX employees surround a CEMEX truck; One employee works on the engine; Cut to a CEMEX employee standing in front of the truck, talking into the camera; A truck drives into a service station.

[Text displays]

Mohamed Abe El Dahab
On-Road Maintenance Coordinator; CEMEX Egypt

[Mohamed]

One of CEMEX’s priorities was to reduce maintenance cost without decreasing engine’ reliability, so we thought of increasing the oils lifetime and the engine efficiency, to reduce the time spent by the trucks inside the workshop. [Video footage]

A male Shell employee wearing Shell uniform stands in front of the truck talking into the camera; We see someone else carrying a container holding Shell Rimula R4 X; The Shell employee stands looking at an iPad, pointing to something on screen.

[Text displays]

Haitham Sedik
Sales Manager; Shell Egypt

[Haitham]

The Shell technical recommendation was to upgrade the diesel engine oil from Rimula R3 X to Rimula R4 X. The aim was to to increase the oil drainage interval, and the results were impressive, increasing the oil drain intervals from 10,000 KM to 15,000 KM.

[VFX]

A pipe graphic appears on screen with a black digital counter on the end.

[Text displays]

Challenge #3 Saved
$10, 467

[VFX]

The counter changes to green.

[Text displays]

Total Savings so far
$867, 454

[VFX]

A computer graphic featuring mechanical cogs appears.

[Text displays]

Challenge 4: Build Maintenance Plan & Increase Uptime

[Video footage]

Mohamed Abe El Dahab stands in front of a CEMEX truck talking into the camera; Cut to him talking with a Shell employee.

[Text displays]

Mohamed Abe El Dahab
On-Road Maintenance Coordinator; CEMEX Egypt

[Mohamed]

CEMEX has a sizeable truck fleet with wide range of vehicle ages, that covers the most remote destinations and operates under severe conditions. CEMEX’s target was to achieve the maximum vehicle availability and efficiency, through Shell LubeAnalyst Oil condition monitoring.

[Video footage]

A male Shell employee wearing Shell uniform talks into the camera; A CEMEX employee climbs up into the cab of a truck and drives away; Another CEMEX employee who is watching him go gives him a thumbs up.

[Text displays]

Remon Raouf
Lubricants Technical Manager; Shell Egypt

[Remon]

Using Shell LubeAnalyst service we were able to detect increased wear levels in three trucks which required investigation, and a preventive action to avoid and unplanned stoppages or downtime. The CEMEX team was able to avoid 8 days of unplanned downtime for 3 trucks which could have affected the availability targets, in addition to reaching the optimum oil drain intervals with Shell Rimula R6 LM.

[VFX]

A pipe graphic appears on screen with a black digital counter on the end.

[Text displays]

Challenge #4 Saved
$38, 941

[VFX]

The counter changes to green.

[Text displays]

Total Savings so far
$906, 395

[Video footage]

The camera circles around a Remon and Mohamed talking; Cuts to Ibrahim and Wael talking in front of the plant; Back to Remon and Mohamed talking in front of the CEMEX truck; Mohamed smiles and laughs.

[VO]

We know that success means different things to different people. Across these four challenges, Shell Lubricant Solutions provided answers that made work environments more efficient and more cost effective, saving nearly a million dollars.

[Video footage]

The wider team sit round a table in a meeting room with a laptop open; Cut to a shot of Marwa and Mohamed talking in front of the barrels; Back to the meeting room and everyone stands up, shaking hands; Cut to thress Shell employees dressed in red Shell boilersuits walking towards the CEMEX plant with their backs to the camera. The sunsets in the background, behind the plant.

[VO]

At Shell Lubricant Solutions, we work with our partners to implement customer support, expertise, and the lubricant solutions needed to keep things moving and find success; today and in the future.

[Graphic]

Shell Lubricant Solutions logo on a white background.

[Audio]

Shell jingle

[Graphic]

Shell Pecten centred on a white background.