Title: Shell's Complete Toolkit of Services

Duration: 01:33 minutes

Description:

An animation demonstrating the benefits of Shell’s B2B services for Shell Lubricant customers.

Shell's Complete Toolkit of Services Transcript

[Background Music Plays]

Bright, uplifting orchestral music

[Video Footage]

Shell logo on white background, zooms out to segmented board, continuous shot.

[Text Displays]

“SERVICES”

[Video Footage]

Other words partially uncovered suggest further bullet point headings.

[Video Footage]

Rapid panning over segmented background, yellow and grey themed icons to…

[Video Footage]

Video embedded in board - Three workmen in factory wearing hard hats and high-vis jackets walk through a large warehouse with heavy equipment and boxes, lit from a ceiling high above. The foreman with white hat holds a clipboard, speaks as he walks.

[Narration]

Wherever you’re going. Whatever you’re doing..

[Video Footage]

Segmented board. Yellow arrow on red background, camera pans to the right.

[Narration]

Keep moving.

[Video Footage]

Video embedded in board: Two men stand beside railing and heavy mechanical equipment, looking at a tablet computer. The foreman wears a white hard-hat with Shell logo, his subordinate wears a yellow hard-hat. Slow zoom-out reveals segmented background effect.

[Narration]

Because less downtime and more go time keeps you in control.

[Video Footage]

Panning from still-shot to segmented background - yellow partitioned animated segments. Skips past oil rig to mechanical gears. Grey on yellow outline.

[Video Footage]

Slow zoom into rotating mechanical gears as they halt.

[Narration]

Equipment breakdowns impact your business at every level.

[Video Footage]

Rapid panning over the previous still shot and arrow segment to video embedded in board: Top down of a yellow digger scooping dark soil and rotating to tip into truck-bed. Slow zoom.

[Narration]

You need to get back up and running.

[Video Footage]

Camera pans down and right to: Yellow and grey segments, icons graphically represent services on offer, in individual segments.

[Narration]

Fast.

[Video Footage]

Panning across animated segments: Test-tube, speech box, monitor with graph, tick box, screwdriver and wrench.

[Narration]

Shell Lubricant’s complete toolkit of services gives you access to Shell expertise.

[Video Footage]

Camera pans right to video embedded in board: Man and woman stand outside, tall pylons in the near background. Bright orange clouds light the sky behind them. Both wear white hard-hats. The woman points to left of shot, the man lifts his eyes from the laptop he holds in front of him with outstretched arm and turns his head towards where indicated.

[Narration]

Because although problems can be fixed, they’re better prevented.

[Video Footage]

The yellow toolkit segments (animated) now sit above the Shell logo.

[Text Displays]

“SERVICES”

[Narration]

Our Shell Lubricants’ Services toolkit helps you...

[Video Footage]

Rapid zoom to yellow animated toolkit segments:

 "Monitor" - test tube segment

"Manage" - Display screen with graph

"Maintain" - Screwdriver and wrench.

[Narration]

Monitor, manage and maintain your equipment.

[Video Footage]

Camera pans up and left to video embedded in board: Landscape Aerial footage, camera sits behind spinning wind turbine of wind-power generator. Vertical pan from horizon and view of multiple wind-turbines, to lush green fields below.

[Narration]

To find and stop problems before they happen.

[Video Footage]

Pan across segmented background to video embedded in board: Male figurine in hard hat, bright red gloss effect, points to the right toward bottles of varying shapes in shelving units, each containing oil of different qualities - yellow, red, and blue coloured stoppers. To the right of shot oil travels through curved tubes running in loops, half obscured as it passes through the white background, then back into the foreground.

[Narration]

30 years of oil analysis experience

[Video Footage]

Panning out of past animated dump-truck segment to video embedded in board: At a survey site, two men in bright orange all-weather jackets, safety goggles, and helmets with mounted cameras. One speaks into a walkie-talkie, pointing, whilst the other nods in agreement, small tablet computer in his hand.

[Narration]

Cutting-edge digital tools.

[Video Footage]

Pan across segmented background past oil analysis

[Narration]

Industry-leading training programs.

[Video Footage]

Video embedded in board: Factory Foreman works and gestures to laptop, resting the computer on metal machinery, whilst workman in hard hat stands beside him with a clipboard, taking notes.

GFX: Background fill - red solid colour covers the wooden pallets and boxes behind the two men. White text overlay with thin border.

[Narration]

700 plus global technical experts on hand.

[Video Footage]

GFX: Pan across segmented background to shelving unit - segmented yellow and grey animated segments:

On the left, a digger tilts its digging bucket forward, to the right and static figure wearing hard hat.

[Video Footage]

Rapid pan upwards to video embedded in board: A man works on a tablet beside a river, his face lit from the screen. He wears a white hardhat and high-vis jacket. Across the river bright lights of industrial buildings, flashing red lights on their pyramidal roofs. Yellow lights of the buildings reflected from the river.

[Narration]

Get the support you need, any time you need it.

[Video Footage]

Pan across segmented background to video embedded in board: Two men stand on yellow, metallic walkway, beside large vertical teal pipes with heavy bolts, and valve-access-wheel. Man in blue hard hat holds his arm up and then gestures forward, the man in the white had watches on. Both hold on to the yellow railing.

GFX: Background fill - red solid colour covers the plant behind them.

[Text Displays]

In the last 10 years, customers who have used our Services have saved 174 million dollars.

*based on reported customer savings from 2009-2018

[Narration]

In the last 10 years, customers who have used our Services have saved 174 million dollars.

[Video Footage]

Pan across segmented background to CU shell logo, panning out from Shell logo to full segmented background shot. Shell service icons are above Shell logo.

[Narration]

Stay in control. Keep moving.

[Video Footage]

Full segmented background is revealed for the first time.

[Text Displays]

Right of the Shell logo "Get access to Shell expertise"

Left of the Shell logo "Less Downtime, more go time"

Below the Shell logo "SERVICES"

[Video Footage]

Top left wind turbine rotates, lush green grassy background.

Top centre, two men look at a laptop screen, heavy machinery behind them.

Top right, oil pouring onto mechanical gears.

Bottom left, men on yellow walkway beside wide vertical pipe.

Bottom right, men work in the factory setting on laptop and clipboard.

[Video Footage]

Oil quality testing graphics middle bottom. Red and yellow clock bottom right segment. Yellow and grey icons interspersed between empty white sections, amidst the segmented background.

[Text Displays]

“LESS DOWNTIME

MORE GO TIME”

“GET ACCESS TO SHELL EXPERTISE”

“SERVICES”

[Narration]

Get access to Shell Lubricants’ Services.

[Video Footage]

Rapid zoom through segmented background to leave clear white background

[Text Displays]

Red text on white background: "SHELL"

[Text Displays]

Blue text on white background: "LUBRICANTS", underlined with grey line

[Text Displays]

Grey text on white background: "TOGETHER ANYTHING IS POSSIBLE"

[Narration]

Shell Lubricants. Together, anything is possible.

[Video Footage]

Continuous shot - Rapid zoom through text to reveal Shell logo against white background.

[Text Displays]

“© SHELL INTERNATIONAL LIMITED 2019” - Grey on white