New Delhi, April 11, 2015: A new study released today uncovers the extraordinary lengths Indians are willing to go to in order to save fuel and cut their driving costs.
The Shell Fuel Economy Fact or Fiction Report, which analyses the behaviour of 1,000 Indian drivers aged 18 to 40, reveals that while 83% see being fuel efficient as important, 68% admit they don’t know how. This causes 54% of those who are unsure to feel anxious about fuel efficiency, leading many to believe and practice a collection of peculiar fuel saving myths.
The research shows 95% of drivers turn on the air conditioning instead of winding down their windows to avoid wind resistance. Whilst 92% warm up the engine before they drive, more than two thirds (69%) believe this same myth will save them fuel. More shockingly almost half (49%) also believe ‘burping’ their cars to release air pockets in the tank does the same trick.
Commenting on the findings, Ravi Sundararajan, General Manager, Shell Retail India says: “The Shell Fuel Economy Fact or Fiction Report shows just how important saving fuel is for Indian motorists, along with the incredible ways they employ to be more fuel efficient. Some of the beliefs revealed through the study were actually wasting fuel rather than helping to conserve it. It becomes pertinent that awareness about wasteful practices is highlighted.”
To help sort fact from fiction, Shell is out to turn the nation’s myth-followers into fuel efficiency pros – both through using fuels like Shell that are scientifically designed to last longer and by demonstrating more effective ways to drive smartly.
Adding to the findings of the report, Nitin Prasad, Managing Director, Shell Lubricants India said: “When it comes to fuel efficiency, the exciting news is that the importance of maintenance and change of engine oil/lubricants is not lost on Indian drivers. The report shows that drivers are choosing high quality lubricants to improve engine performance and fuel efficiency, but many do not know the difference between a mineral and a synthetic engine oil lubricant and the varying benefits thereof. The Indian customer is receptive to new technology and the report shows that innovation in oil is considerably needed”.
“We believe synthetic motor oils can play a crucial role in improving fuel economy. A simple equation arises; cleaner engines mean smoother drive that translates into higher fuel efficiency. With this thought, Shell developed the Shell PurePlus Technology which is even a step further of the synthetic technology that exists in the market today.
This is a patented process, developed over 40 years of research, which converts natural gas into crystal-clear base oil. Our car engine oil Shell Helix Ultra and bike engine oil Shell Advance Ultra are formulated with this advanced GTL technology and address the motorists’ fuel efficiency challenges,” he added.
Drivers are looking to scientists (81%) and engineers (82%) to help them save fuel and energy in the future, and Shell is calling on the next generation of Indian’s science and engineering talent to lead the way.
Students from M.N.M Jain Engineering College, K.J. Somaiya College Of Engineering, Government Engineering College Barton Hill, Sir M Visvesvaraya Institute of Technology, RV College of Engineering, Indian Institute of Technology - Banaras Hindu University, Birla Institute of Technology and Science (BITS), VIT University, Pandit Deendayal Petroleum University competed in Shell Eco-marathon Asia 2015 and busted some of the prevalent myths through their experiences at the mileage challenge.
The Shell Fuel Economy Fact or Fiction Report also reveals that the confusion on the road is in stark contrast to what goes on inside the nation’s homes. Indeed, whilst 86% of people say they frequently turn off the lights to save energy when leaving the house, only 59% would frequently remove excess weight from the boot of the vehicle to help save fuel.
To learn more about Shell Eco-marathon and discover top tips on how to make your fuel last longer, visit here