New Shell V-Power
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New Shell V-Power has arrived
It’s not hard to drive fast. But performance means more than speed. At Shell, we always challenge ourselves to give our best. That’s why together with Ferrari, we’ve developed new Shell V-Power. Watch how Vettel masters performance with new Shell-V-Power. Wherever your journey takes you, make this your fuel.
Watch how Sebastien Vettel masters performance with the new Shell V-Power
Title: Trackmaster UK
Duration: 76 seconds
Sebastian Vettel talks to us about how he prepares for a race with the Ferrari F1 team and how he masters performance.
Track Master Transcript
[Background music plays]
Bright, uplifting music
We open to Sebastian Vettel with his back to us walking along the track in an empty stadium, with sounds of the crowd.
We switch to a close up of Vettel in his driving helmet racing, which then swaps to the view from driving seat. We are experiencing the race from Vettel’s perspective.
We switch back to a wider shot of Vettel by the side of the track, and the Ferrari race car driving closely past him. We see the same shot reflected in an up close scene of Vettel’s eye.
Vettel: It’s Not Hard To Drive Fast…
The Skill You Have To Master Is How To Slow… Things… Down.
We zoom out fast from Vettel and straight on to race day with his Ferrari race car speeding around the track. We jump from scenes from the race to pre-race scenes; the car in the garage being prepped, the wheels being put on, Seb at the start line and the all-important fuelling of the car with Shell V-Power. We continuously jump to Seb overseeing the preparation work.
We are then in the car with Seb, watching the steering wheel as he speeds around the track. The camera then pulls out to see the car continue to race around the track until it slows to pass Vettel to only jump back into the race again.
We jump to Vettel in his non racing Ferrari clothing, getting into another Ferrari.
We see Vettel driving on a beautiful and cold country road, with a forest in the background and an empty road in front of him.
Shell Vo: At Shell, We Always Challenge Ourselves To Give Our Best.
That’s Why Together With Ferrari, We’ve Developed New Shell V-power.
We go to a close up of Vettel driving the Ferrari and then to a shot of the open road with a Shell Garage on the right. We end with the Ferrari gliding into the Shell Forecourt
Wherever Your Journey Takes You, Go With Britain’s No. 1 Performance Fuel
New Shell V-power lock up and logo appear on the screen.
Shell Pecten and Go Well (on-screen copy)