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New & Improved Shell Fuels

Shell is constantly in the pursuit of delivering more. Whether it’s delivering more mileage or more enjoyable, comfortable journeys. We’re launching our next generation Shell fuels that gives you - More mileage, More engine cleanliness & protection and a smoother drive. Now, expect more from Shell fuels!

Expect more from Shell Fuels

Introducing our New & Improved Shell fuels (regular fuels & diesel grades) with next generation deposit targeting technology which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per tank.

How It Works

New Generation Deposit Targeting Technology

Engine cleaning 

Compared to previous generation Shell fuels. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.

Shell fuels’ new generation deposit-targeting technology deep cleans the engine, which leads to a cleaner engine and eventually boosts its efficiency.

Engine protection

Shell Fuels’ new formulation protects against corrosion & deposit buildup resulting in a clearer engine and ultimately boosting its overall performance.

Improved Protection
two-layers-of-protection

Smoother drive

Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.

Next generation Shell Petrol helps to protect critical parts of your engine, helping it to run smoothly and efficiently.

Expect more mileage

Shell fuels helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build up of performance robbing deposits. Based on Shell proprietary engine testing. Shell petrol compared with unadditivized fuels in passenger cars with average tank size of 50L. Shell fuel compared with unadditivized fuel in 2W’s with average tank size of 5L. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style and benefit is defined for fuels with the same biocontent as per fuel economy formula. No guarantees provided.

In our tests, Shell Fuel lasted up to 15 km longer per tank in both 2-wheeler and 4-wheeler.

expect more milege

New & improved Shell V-Power is our best performance fuel.

New & improved Shell V-Power offers 100% cleaning of critical engine parts with every fill.

New & improved Shell V-Power is boosted with 3X more cleaning and protection molecules as compared to our Shell Petrol. Our new formulation works in both older & new cars.

For 2-wheelers, new & improved Shell V-Power petrol is our best performance fuel your bike. Shell V-Power keeps your motorbike powerful. One can also experience improved acceleration with Shell V-Power and a smoother drive.

Our expertise and the role of R&D in designing the best fuels

Technology hubs across the globe

A wide network of technology centers with global coverage helps us work with local congestion partners around the world.

Collaborating with partners to tailor products

A wider reach enables us to work with more local partners to produce tailor-made fuels for the local market as per their needs.

Backed by a top-notch team 150

150 Shell fuels experts & scientists focusing on innovation, development and implementation of fuel products

Disclaimers:

1. Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. Shell fuels compared with typical market average deposit level and based on a passenger car tank size of 50L. Shell petrol compared with unadditivized fuel in 2-wheelers with average tank size of 5L. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style and benefit is defined for fuels with the same biocontent as per fuel economy formula. No guarantees provided.

2. Shell fuels helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build up of performance robbing deposits. Based on Shell proprietary engine testing. Shell fuels compared with unadditivized fuel in passenger cars with average tank size of 50L. Shell petrol compared with unadditivized fuel in 2W’s with average tank size of 5L. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style and benefit is defined for fuels with the same biocontent as per fuel economy formula. No guarantees provided.

3. Compared to previous generation Shell fuels. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.

4. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided.

5. Compared to Shell's regular fuels. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. Helps to protect key fuel system components such as intake valves and fuel injectors from the build up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. No guarantees provided.

6. Based on protect key fuel system components such as inlet valves from the build up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. Compared to previous Shell V-Power formulations. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided.

7. Smoother compared to Shell's regular fuels in demonstration and industry standard laboratory tests. Friction reducing molecules help critical parts of your engine. No guarantees provided.

8. Shell expressly disclaims responsibility for any adverse effects that may result from the use or application of the ethanol blended fuel in the customer’s vehicle(s). The Customer understands and agrees that usage of ethanol blended fuel above the prescribed limit as per respective vehicle OEM recommendations could result in permanent damage to the vehicle engine and might also make the vehicle insurance void. Accordingly, the Customer is procuring the ethanol blended fuel after being fully aware of its implications, if any on its vehicle health, warranty and insurance.

9. Under no circumstances shall company, its subsidiaries, or affiliates or the directors, officers, employees, or other representatives of each of them (collectively, the “company entities and individuals”) be liable to the Customer for any loss or damages of any kind (including, without limitation, for any special, direct, indirect, incidental, exemplary, economic, punitive, or consequential damages that are directly or indirectly related to usage of ethanol blended fuel in the Customer’s vehicle(s), even if foreseeable or even if the company entities and individuals have been advised of the possibility of such damages whether in an action of contract, negligence, strict liability and/ or tort. In no event will the company entities and individuals be liable to the Customer or anyone else for loss or injury, including, without limitation, death or personal injury.

Frequently Asked Question

1. What has Shell India launched? What new fuel has Shell launched?

Shell has launched the New & Improved Shell fuels (regular & Shell V-Power grades) which has been specifically designed with powerful cleaning agents to help clean & protect key fuel system components.

This new formulation in Shell regular fuels offer:

Next generation deposit targeting technology which removes harmful deposits, protects engine condition & lasts up to 15 kms longer per tank.ø

And our Shell V-Power grades with new formulation offers:

100% cleaning of critical engine parts with every fill.π

Disclaimers:

ø Compared to previous generation Shell fuels. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

ø Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. Shell fuels compared with typical market average deposit level and based on a passenger car tank size of 50L. Shell petrol compared with unadditivized fuel in 2-wheelers with average tank size of 5L. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style and benefit is defined for fuels with the same biocontent as per fuel economy formula. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

π Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. With continuous use of Shell V-Power fuel from the first full tank fill. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

2. Is the current launch on Shell regular petrol, diesel & Shell V-Power petrol, diesel ?

Yes, customers can avail new formulation on Shell regular grades and Shell V-Power grades.

3. How does the New & Improved Shell regular fuel give better fuel economy? Or lasts 15 kms longer per tank?

Using the New & Improved Shell regular fuels helps to clean & protect key fuel system components such as intake valves & fuel injectors from the build-up of performance robbing deposits. Our new generation of deposit targeting technology removes harmful deposits & protects engine condition.x

This claim is based on Shell proprietary testing. Shell fuels compared with unadditivised fuel. Shell fuel is compared with typical market average deposit level and based on a passenger car tank size of 50 litres. Shell fuel compared with unadditivized fuel in 2-wheelers with average tank size of 5 litres.

x Compared to previous generation Shell fuels. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See [insert URL] for more information.

4. How does New & Improved Shell regular fuels clean & protect the engine?

Over time deposit build up can happen on critical engine components. This maybe due to improper combustion & other factors impacting engine condition.

This new formulation in Shell regular fuels offer:

Next generation deposit targeting technology which removes harmful deposits and protects engine condition (x). Our new & improved Shell fuels are designed to remove up to 65% of harmful engine deposits and to protect against future build-up.ø

ø Helps to clean and protect key fuel system components such as intake valves and/or fuel injectors from the build up of performance robbing deposits. Based on industry standard and Shell proprietary methods. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

x Compared to previous generation Shell fuels. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

5. Will drivers still get 15 kms more if they fill up half tank with New & Improved Shell regular petrol and diesel ?

Our New & Improved Shell regular petrol & diesel are designed to get to work on your engine from the very first full tank fill. However, depending on engine condition, it may take longer to clean critical engine parts and half tank may prolong that even further.

E.g.: If your house needs 4 hours of deep cleaning but you’ve only spent half that time, surely your house is not deep cleaned as you may have preferred.

6. How does New & Improved Shell V-Power grades 100% cleans critical engine parts with every fill?

Over time deposits can form on components such as intake valves or fuel injectors in gasoline engines. These deposits can be hard to remove and can prevent your engine performing at its best.

While Shell V-Power petrol & diesel with our new & improved formulation offers 100% cleaning of critical engine parts with every fill π. Therefore, Shell V-Power grades maximize engine performance and restores up to 100% of your engine’s performance.π

π Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. With continuous use of Shell V-Power from the first full tank fill. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

7. What are the key benefits of New & Improved Shell V-Power fuel ?

For 4-wheelers, Shell V-Power (petrol & diesel) with new formulation offers 100% cleaning of critical engine parts with every fill π. Therefore, Shell V-Power fuels maximize engine performance and restores up to 100% of your engine’s performance.

Shell V-Power petrol isboosted with 3X more cleaning and protection molecules as compared to our Shell Petrol µOur new formulation for Shell V-Power petrol & diesel works in both older & new cars π.

For 2-wheelers, new & improved Shell V-Power petrol is our best performance fuel your bike. Shell V-Power keeps your motorbike powerful ¥. One can also experience improved acceleration ¥ with Shell V-Power and a smoother drive. β

π Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. With continuous use of Shell V-Power from the first full tank fill. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

µ Compared to Shell's regular petrol. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. Helps to protect key fuel system components such as intake valves and fuel injectors from the build up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

¥ Based on protect key fuel system components such as inlet valves from the build up of performance robbing deposits. Friction reducing molecules help critical parts of your engine. Compared to previous Shell V-Power formulations. Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

β Smoother compared to Shell's regular petrol fuel in demonstration and industry standard laboratory tests. Friction reducing molecules help critical parts of your engine. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

8. Why is engine cleanliness so important?

Over time deposits can form on components such as intake valves and/or fuel injectors in gasoline engines. These deposits can be hard to remove and can prevent your engine performing at its best. 

E.g.: If you think about a showerhead at home when limescale deposits build up in the showerhead, the water pressure decreases & shower experience is impacted. This effect is similar to that of a fuel injector impacted by deposits build up over time

9. Do the New & Improved Shell fuels contain DYNAFLEX technology (as previous formulation)?

No, this is a new formulation.

10. What is the octane rating of New & Improved Shell fuels?

All Shell fuels, including Shell Petrol and Shell V-Power petrol are 91 Octane (RON) rated fuels in line with the Government regulations & standards. And our new formulation offers next generation deposit targeting technology which removes harmful deposits and protects engine condition.

11. Will the deposits removed by New & Improved Shell fuels block filters in the engine?

No.The deposits are combusted in the engine and will not cause blockage of filters in the engine.

12. Why is Shell India launching the new fuels formulation now?

It takes time to get things right; in the laboratory, on test benches and in road tests, to ensure we deliver great results for our customers. At Shell, our endeavor is to keep on upgrading our fuels portfolio to meet the latest automotive & customer needs, at a regular interval.

13. How is New & Improved Shell V-Power associated with Scuderia Ferrari & Ducati?

New & Improved Shell V-Power is the only fuel used, trusted and recommended by Scuderia Ferrari. And Shell V-Power petrol is the only premium fuel recommended by Ducati.

14. Can the New & Improved Shell fuels be used by new vehicles?

Our new & improved Shell fuel is designed for use in whatever type of engine you drive. It has been developed to meet the demands of modern engines, as well as continuing to deliver benefits in older engines. Our new & improved Shell fuels work in both PFI and DI engines.x

x Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

15. How soon can drivers feel the difference of New & Improved Shell fuels?

Our New & Improved Shell fuels are designed to get to work on your engine from the very first full tank fill. However, if the engine has been prone to deposit formation, it will take time for these to be cleaned away by the deposit targeting additive. Filling up continuously helps customers receive the cleaning and protection benefits.

16. What if drivers don’t notice any difference?

The benefits of New & Improved Shell fuels are dependent on many other variables, including vehicle type, vehicle condition, driving style, road and weather conditions. Therefore, whilst we are confident in the benefits our new fuel provides, the actual effects and benefits may vary.

17. How does New & Improved Shell fuels compare to competitor products?

Shell does not comment on the activities or products of our competitors. We are excited to be launching this new formulation, as it will provide our customers with our latest and best generation of fuel.

18. When will New & Improved Shell Diesel & Shell V-Power diesel grades be launched?

At Shell, we are happy that we have launched this new formulation for Shell regular Diesel & Shell V-Power Diesel as well.

19. How were the New & Improved Shell fuels developed & tested?

The New & Improved Shell fuels have been developed and tested by Shell’s international team of about 150 fuel scientists and engineers, over the course of five years leveraging both their expert knowledge and more than 100 years long heritage in innovation. The cleaning and engine efficiency of the fuels have also been demonstrated through rigorous industry standard and Shell proprietary tests.

There are many stages of testing before we’re ready to share a new product with our customers, from the conception of an idea through to the delivery of the fuel and finally to the pumps. The first round of testing predominantly takes place in the laboratory, where we investigate a vast array of formulations. The ones that look most promising then go on to bench engine testing, which involves an engine being taken out of a vehicle and being operated under tightly controlled test conditions - this eliminates as many experimental conditions and variables as possible.

After that, we test the fuel in a real vehicle, on a rolling road – also known as a chassis dynamometer which represents road driving conditions but in a more tightly controlled environment. The final stage of testing involves us using the products in a trial in vehicles under real road conditions.

20. How long was the test before Shell unveils New & Improved Shell fuels?

Usually, it takes us up to 5 years to develop & launch a new fuel to meet the latest engine technology needs as well as customer demands. At Shell, we have a team of approximately 150 fuel scientists and engineers across the globe who work on fuels innovation, development and product implementation.

21. Was Shell’s laboratory testing overseen by an independent third party?

Shell’s new and improved petrol fuels have been rigorously assessed according to industry standard and Shell proprietary tests, covering both PFI and DI engine technologies. Where testing was conducted externally, for example when running industry standard testing, we have used accredited 3rd party test facilities to complete this testing. Additionally, our own Shell laboratories are accredited according to ISO 9001 to ensure testing is performed in line with quality procedures.

22. How valid and trustworthy are proprietary tests?

Our proprietary tests are developed by an expert team of fuel scientists and engineers across the world. They are rigorous and based on industry standards recognised by both regulators and vehicle manufacturers as reflecting best practice within the automotive sector.

23. Are these claims tested for Indian vehicles?

Shell’s new fuels have been rigorously assessed according to industry standard and Shell proprietary tests. Where testing was conducted externally, for example when running industry standard testing, we have used accredited 3rd party test facilities to complete this testing. Additionally, our own Shell laboratories are accredited according to ISO 9001 to ensure testing is performed in line with quality procedures. Our proprietary tests are developed by an expert team of fuel scientists and engineers across the world. They are rigorous and based on industry standards recognised by both regulators and vehicle manufacturers as reflecting best practice within the automotive sector.

24. Are these claims and benefits of 15 km for city drive or highway?

The benefits of New & Improved Shell regular fuels are dependent on many other variables, including vehicle type, vehicle condition, driving style, road and weather conditions. Depending upon all the variables, customers can experience the difference in both city & highway drives. Whilst we are confident in the benefits our new fuel provides, the actual effects and benefits may vary.

25. Can the same benefit be felt on old vehicles as well?

Over time deposit build up can happen on critical engine components. This may be due to improper combustion & other factors impacting engine condition. New and improved Shell fuels have double-action deposit targeting additive which removes harmful deposits and protects the condition of your engine x. It has been developed to meet the demands of modern engines, as well as continuing to deliver benefits in older engines. This applies to both PFI and DI engines. Therefore, New & Improved Shell fuels work in both old and new engine technologies. x

x Compared to previous generation Shell fuels. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

x Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

26. Which parts of the engine will get cleaned and protected?

Using the New & Improved Shell fuels helps to clean & protect key fuel system components such as intake valves and/or fuel injectors from the build-up of performance robbing deposits. Our new generation of deposit targeting technology removes harmful deposits & protects engine condition x.

x Compared to previous generation Shell fuels. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

27. Is the new formulation patented by Shell?

New & improved Shell fuels are designed with the powerful cleaning agents that helps to clean and protect key fuel system components x. They are based on a unique formulation that’s exclusive to Shell. The benefit of New & Improved Shell fuels have been rigorously assessed according to industry standard and Shell proprietary tests. Where testing was conducted externally, for example when running industry standard testing, we have used accredited 3rd party test facilities to complete this testing. Additionally, our own Shell laboratories are accredited according to ISO 9001 to ensure testing is performed in line with quality procedures.

x Compared to previous generation Shell fuels. Removes and protects from the build up of performance robbing deposits on key fuel system components such as intake valves and/or fuel injectors. Cleanliness and engine performance recovery demonstrated using industry standard and Shell proprietary tests. Actual effects and benefits may vary according to vehicle type, vehicle age, vehicle condition and driving style. No guarantees provided. See https://www.shell.in/motorists/shell-fuels.html for more information.

28. Do Shell fuels have ethanol blending?

In accordance with the mandate issued by Government of India, this retail is selling ethanol blended petrol. For more details, please visit: https://www.shell.in/fuels-oils-and-coolants/shell-fuels/new-and-improved-shell-fuels.html

Shell expressly disclaims responsibility for any adverse effects that may result from the use or application of the ethanol blended fuel in the customer’s vehicle(s). The Customer understands and agrees that usage of ethanol blended fuel above the prescribed limit as per respective vehicle OEM recommendations could result in permanent damage to the vehicle engine and might also make the vehicle insurance void. Accordingly, the Customer is procuring the ethanol blended fuel after being fully aware of its implications, if any on its vehicle health, warranty and insurance.

Under no circumstances shall company, its subsidiaries, or affiliates or the directors, officers, employees, or other representatives of each of them (collectively, the “company entities and individuals”) be liable to the Customer for any loss or damages of any kind (including, without limitation, for any special, direct, indirect, incidental, exemplary, economic, punitive, or consequential damages that are directly or indirectly related to usage of ethanol blended fuel in the Customer’s vehicle(s), even if foreseeable or even if the company entities and individuals have been advised of the possibility of such damages whether in an action of contract, negligence, strict liability and/ or tort. In no event will the company entities and individuals be liable to the Customer or anyone else for loss or injury, including, without limitation, death or personal injury.

For specific questions contact general public enquiries