Auto & Truck Dealers

We understand that business is complex and success means maximising margins, while attracting and retaining customers by delivering outstanding customer satisfaction. Our proven marketing initiatives, world-class brands and product portfolio - which is designed using leading technological innovation - can all help in delivering substantial business growth.

Contact Shell experts

Find the right oil

Services

Shell Lube Advisor

Our experts can advise you on which oil to use to improve efficiency and reduce your operating costs.

Download Shell Lube Advisor brochure (PDF)

Shell's offer to dealers

To stay ahead of the competition it’s important to maintain performance. Thanks to world-class lubricant brands, a product portfolio built on leading technological innovation and proven marketing initiatives, a partnership with Shell can deliver significant growth to your dealership.

Every time we partner with a dealership, we tailor our offer to match their needs. So whatever your operating environment, your position in the business cycle, the competitive environment and local consumer behaviour, we will work to identify initiatives that will make a real difference to your business by:

Maximising margin

We will work with you to develop marketing initiatives in areas like branded products, up-sell and oil top-up to help you maximise your margins.

Attracting and retaining customers

Through tailored customer promotions and loyalty reward programmes we will help you attract new customers to your dealership, and keep them coming back.

Delivering customer satisfaction

Customer satisfaction is a key component of customer retention. Through Shell promotions and loyalty schemes we will help you make sure your customers are well treated.

To learn more, please contact your local Shell Sales representative who can help you to unlock the potential margin opportunities for your business through working with Shell.