Car Engine Oils & Motor Oils - Helix

Title: Designed for Ultimate Engine Performance

Duration: 32 seconds

Description:

Shell Helix Synthetic Oils made from natural gas are designed to help your car’s engine perform its best, even in extreme conditions. Here we see a man driving in the desert effortlessly even as engine parts touch an extreme temperature of 1,000°C.

Shell Helix HX8 – Designed for Ultimate Engine Performance Transcript

The film opens against a logo of Shell Helix Synthetic Motor Oils and through the logo, we zoom into the shot of a man driving an SUV in the desert.

Text display

Professional driver. Closed road. Do not attempt.

Visual transition

We zoom into see that he is accelerating the vehicle to go over a steep dune.

As he drives up the dune and beyond, he drives through a lot of deep sand, which rises all around the vehicle.

Visual transition

We see a device tracking the performance of the vehicle as it moves through the desert.

Animated sequence

We see an inside-out view from the device: A frame giving a light-blue coloured view of the SUV zipping through the desert against a temperature scale which captures the engine part temperature moving between 40°C to 1,000°C.

Visual transition

Cut to visuals of a man monitoring the performance of the car. He tracks the SUV through a pair of binoculars and monitors the engine performance on a gadget which shows the performance as 100%.

Visual transition

We see the driver drive the SUV over the top of a dune and the vehicle goes up in the air, lands smoothly and drives off into the distance.

Animated sequence

We see a plume of white gas which morphs into a pack of Shell Helix Ultra behind which appears a pack of Shell Helix HX8.

Text displays

Designed for Ultimate Engine Performance

Visual transition

The vehicle zooms across the desert.

Text display

Drive On

Visual transition

The Shell Pecten appears on screen.

Duration: 00:00:30

Description: Shell Helix Fully Synthetics are designed for all types of challenging conditions that put your car’s engine under extreme stress. Here, we see a Jeep driving on the off road, a WRC car driving at speed and a Maserati driving on the extreme 99 turn’s road, whilst explaining why Shell Helix Fully Synthetics allow you to Drive On.

We open with a Shell Helix Synthetic Motor Oils title card.

Audio: Car engine road

Visual Transition: We cut to see a Jeep, struggling through a quick-flowing water-way.

Text Displays: Professional driver. Closed road. Do not attempt.

VO: I drive for the challenging conditions

Visual Transition: We quickly cut to a shot of a Hyundai WRC Rally car quickly drifting around a corner on a challenging, sandy and rocky looking track.

VO: We drive to push the limits

Visual Transition: We quickly cut to a shot of a man driving behind the wheel. In a change of shot we see that he is in a red Maserati sports car driving round a very tight bend. We then cut to an aerial shot of the car to see the winding road on which the Maserati is driving.

VO: I drive for turns like this

Visual Transition: We cut to a shot of the back of a Jeep driving through the off-road, surrounded by grass. The next frame then shows a close up of the Jeep’s wheels forcibly driving on the rocky surface.

VO: Whether it’s overcoming the off road

Visual Transition: We cut to see the driver’s view of the road, with his hands on the steering wheel. We then quickly cut back to the wheels of the car driving on the rocky road.

VO: or pushing the limits

Visual Transition: We see the back of the Maserati quickly driving around a tight bed. We cut to a shot of the driver concentrating, and then back to a clip of the Maserati quickly driving around another tight bend.

VO: we understand why you drive

Visual Transition: We cut to a red frame where white and gold gas particles fly in from the left hand side of the screen. When the gas particles reach the centre of the frame, they evolve into the Shell Helix Ultra golden bottle.

VO: Shell Helix Fully Synthetic Motor Oils, made from natural gas

The golden bottle moves to the right, and from behind it a grey Shell Helix Ultra bottle is revealed.

Copy: Designed For Ultimate Engine Performance

VO: Designed for ultimate engine performance

Visual Transition: Finally, we cut to the Maserati car drifting around the corner, before the Shell Pecten is seen in the last frame.

VO: Drive on.

Duration: 00:00:30

Description: The film demonstrates a variety of driving scenarios; on a racetrack, on an open mountain road, and on a tunnel road. We see and hear the motivation behind each driver’s joy when taking to the wheel of their car. One driver enjoys the power of his engine. Another states he drives for the turns, whilst a third driver tells us he drives for the sound of his car. We end on a Shell Helix Motor Oil animation, explaining how this product is designed for ultimate engine performance.

We open up on a red BMW speeding and turning on a racetrack.

Audio: Car engine road

Visual Transition: We cut to the professional driver, helmet on, controlling the car.

Text Displays: Professional driver. Closed road. Do not attempt.

VO: I drive for the power

Visual Transition: We then cut to a more relaxed driver turning his car on an open mountain road.

VO: I drive for turns like this

Visual Transition: We quickly cut to a city driver speeding up down a tunnel.

VO: I drive for the sound

Visual Transition: We go back to the professional driver on the racetrack, turning his car.

VO: I drive for the drift

Visual Transition: We go inside the professional driver’s car as we watch him turn the wheel on the car. The driver goes around a corner in front of watching spectators and then drives towards the camera as red and white smoke appears behind the car.

VO: Whether it’s for the sound or the power, we understand why you drive.

Visual Transition: We then cut to a red background, as a ‘mist’ of natural gas quickly forms the shape of a bottle of Shell Helix Ultra Motor Oil.

VO: Shell Helix fully synthetic motor oils, made for natural gas. Designed for ultimate engine performance.

Copy: Designed For Ultimate Engine Performance

VO: Designed for ultimate engine performance

Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.

VO: Drive on.

Duration: 00:00:88

Description: Shell Helix Fully Synthetics are designed for all types of challenging conditions that put your car’s engine under extreme stress. Here, we see the ultimate test of performance. A Maserati is driving up China’s 99 Turns Road – one of the toughest roads in the world.

We open with a Shell Helix Synthetic Motor Oils title card.

Visual Transition: We see a man, standing behind his red sports car parked at the bridge. We can see an epic landscape in front of him. The camera very slowly pans towards him.

Audio: We hear the dull rumbling of a car engine

Visual Transition: We cut to see the face of the man. He is looking pensively into the distance.

Audio: I live to drive. It’s in my DNA.

Visual Transition: We cut to a dramatic view of tree covered mountains surrounded by whispy clouds. The Shell Helix logo quickly fades into the clip.

Copy: 99 Turns Engine Stress Test

VO: It’s what brought me here.

Visual Transition: We see an aerial view of a dramatic, winding road, cut into the side of the mountains.

VO: Tianmen Mountain Road

Visual Transition: We cut to see what looks like the beginning of the mountain road from the inside of the car, as if the driver. We see a man wearing a red jacket and speaking into a walkie talkie. He has a Shell Helix DRIVE ON sign standing in front of him.

Audio: We head the muffled sound of a car engine and muffled conversation into the radio, “road closed, good to go”

Visual Transition: We cut to a low-down clip of the Maserati taking off from static.

Audio: We hear a clear sound of the car’s engine as it takes off.

Copy: Professional driver. Closed road. Do not attempt.

Visual Transition: We cut to another dramatic aerial clip of the winding mountain road.

VO: The road of 99 turns. One of the most amazing roads in the world.

Visual Transition: We cut to a clip of the car alloys, spinning quickly as the car drives.

Audio: We hear the roar of the car engine as it accelerates

Visual Transition: We cut to an aerial view of the car quickly and easily driving round a tight bend in the mountain road. We then cut to the back of the car as it tackles the corner.

VO: It’s the ultimate drive

Visual Transition: We see a distant side view of the car as it approaches a tight corner. We quickly cut to a close up view of the front wheel as it tackles the corner.

VO: Tight corners

Visual Transition: We see the back of the Maserati approaching a corner at speed

VO: Steep inclines

Visual Transition: We cut to a frame of the car speeding towards the camera, as the camera pans towards the car

VO: Heavy breaking

Visual Transition: We see the back of the Maserati breaking towards the corner ahead

Audio: Heavy breaking

Visual Transition: We cut to a frame of the driver behind the wheel. We pan out to see an aerial shot of the Maserati, before quickly cutting in to a visual of the exhaust pipes.

Audio: Car engine accelerating

VO: It can put a lot of stress on your engine

Visual Transition: We see the Maserati coming out of a corner. We then cut to an aerial shot of the extreme and winding 99 Turns road. We quickly cut to a shot of the car from behind and above driving round a corner.

VO: Which is why you have to be prepared

Visual Transition: We see a close up of the cars back wheel. We then see the car emerging round a bend behind some greenery. We cut to a close up of the wheels.

VO: Use the right oil

Visual Transition: We view the car driving round an uphill bend from low down. We then cut to a clip looking down on the car from the road above, over some greenery, as it speeds past on the road below.

VO: One that can handle these conditions

Visual Transition: We see the driver at the wheel. We cut to a shot of the car driving towards the camera, and quickly transition to a shot of the car from behind entering a tunnel – as if to show it has just sped past the camera. We then see the car driving through the tunnel with headlights on.

Audio: Car accelerating

Visual Transition: The screen goes black. We see light flares moving across the screen to represent the headlights of the car. We see a close up of a drop of water falling to the ground as see it splash.

Audio: Light symbols complimented by the sound of water plopping

Visual Transition: We see a blurred shot of the Maserati driving in the tunnel in slow motion

Audio: The dull sound of an engine accelerating

Visual Transition: We pan the dark, rugged wall of the tunnel. We cut to a RPM meter and see the red gauge swiftly moving up the dial toward the number 5

Audio: We clearly hear the gradually loudening sound of an accelerating engine

Visual transition: We cut to the floor of the tunnel, where water is dripping to the ground, illuminated by the red and white lights cast from the car head and tail lights

Audio: The audio dulls, we hear a light “ting” sound, with a dramatic ambient background audio in contrast to the loud acceleration sound

Visual Transition: We see water droplets and particles moving towards the camera looks like blurred white water

Audio: We hear the engine crescendo

Visual Transition: We see the car speeding out of the tunnel, round a bend and up the hill. We see shots of the car and driver as they ascend towards the top of Tianmen mountain. We see an aerial shot of the car from directly above, showing the extremely winding road.

VO: So all you have to worry about

Visual transition: We see an aerial view of us looking onto the car climbing towards the top of the mountain, surrounded by views of the tree covered, jutting landscape.

VO: Is reaching the top

Visual transition: We then pan towards the car as it drives around the final corner on the mountain. The camera fly’s over the car, leaving the mountain road behind, and showing the views of the cityscape below.

VO: We understand why you drive

Visual Transition: We cut to a red frame where white and gold gas particles fly in from the left hand side of the screen. When the gas particles reach the centre of the frame, they evolve into the Shell Helix Ultra golden bottle.

VO: Shell Helix Fully Synthetic Motor Oils, made from natural gas

The golden bottle moves to the right, and from behind it a grey Shell Helix Ultra bottle is revealed.

Copy: Designed For Ultimate Engine Performance

VO: Shell Helix Synthetic Motor oils, made from natural gas, designed for ultimate engine performance

Visual Transition: Finally, we cut to the same red vehicle we’ve seen on the film drive across the screen through a tunnel, before the Shell Pecten is seen in the last frame.

VO: Drive on.