The Rukna Mushkil Hai campaign celebrates the spirit of new India and the unstoppable Indian riders who are powered by passion, determination, hope, vision, and Shell Advance engine oil. The campaign is amied towards the rider community for whom their bike is not just a machine but a true partner in their growth journey.

Shahid Kapoor, a versatile Bollywood actor and a passionate bike rider was brought on board as the brand ambassador for our Lubricants business in India.

In 2024, #RuknaMushkilHai 2.0 was launched, where we introduced an upgraded portfolio for riders that promises advanced performance and a superior riding experience.

Shell Advance range of motorcycle oils includes Shell Advance Fuel Save, Shell Advance Ultra, Shell Advance AX7, Shell Advance AX5 and Shell Advance AX3. The portfolio represents mineral and synthetic 4T, 2T motorcycle, and scooter engine oils recommended for different types of motorcycles and riding styles.

1. Start date

This promotion will start on 23 April 2024 through the Instagram handle of Shell India Markets Pvt. Ltd (SIMPL) - @shell_india_official, as well as on the pages of multiple content creators in partnership with SIMPL (listed in annexure B). To qualify for this promotion, you must be a resident of India.

2. Closing date

The closing date for this contest is 15 May 2024 at 11:59 P.M.

3. Selection of the winner

  • Based on the quality of their responses & upon fulfilling the contest conditions as mentioned in the Instagram post.
  • Any entries that are protected by copyright or trademark or are without the permission of the author or the owner or are defamatory, illegal, hateful, sexually explicit, harmful, or unfit according to SIMPL will not be considered valid and may be removed from the page.
  • The contest is being hosted by SIMPL in partnership with multiple content creators. Three winners will be selected from all the entries submitted to shell_india_official and/or all the multiple content creators as listed in annexure B.

3.1. Rules of Contest:

  • Participant must be minimum 18 years of age and an Indian resident.
  • Participant must follow the official handle of SIMPL in India, i.e. @shell_india_official on Instagram and add #RuknaMushkilHai in the entry
  • As the winners will be contacted by SIMPL via Direct Message (DM) on Instagram, the participants hereby grant the consent for same.
  • Winners will have to respond to the DM within 72 hours.
  • Winners will have to share a valid Government ID (preferable Driving License) & share their valid postal address.
  • This Contest is not for Tamil Nadu.
  • Shell employees are not eligible for the contest


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