Traceability in auto industry 4.0 is not a buzzword, it’s backbone: Mansi Tripathy

India's auto industry is racing toward a smarter, cleaner future and Shell is shifting gears to lead the transformation. In an exclusive interaction, Mansi Tripathy, Chairman of Shell Group of Companies India and SVP, Shell Lubricants Asia Pacific, outlines how Shell is leveraging AI, traceability and telematics to not just keep up with product innovation cycles, but to anticipate them. From electric vehicle fluids to predictive analytics for construction fleets, Tripathy says automation and digitalisation are not just tech upgrades but the foundation to deliver efficiency, performance and sustainability. “Even legacy plants can become innovation hubs,” she says, underscoring the shift from volume to value.