Shell in the news

Shell E4, the startup accelerator programme of the global energy giant Shell in India, has enlarged the deeptech ecosystem in the country as it now sees participation of startups from Tier II locations and entrepreneurs emerging from the academic world.

India’s deep tech research won’t move to real-world deployment unless scientists and engineers developing the technologies also acquire founder and commercialisation capabilities, senior representatives with Shell India and IIT Madras have told Moneycontrol.

Mansi Tripathy climbed up the ranks of Shell before being named senior vice president for its APAC lubricants business in 2019; she also leads Shell’s business in India. She now manages 1,500 partners across the division.

Modern manufacturing is no longer just about cost but about capability, speed, and adaptability. Mansi Tripathy, Chairman of Shell India, and SVP, Shell Lubricants Asia Pacific shares how the company is embedding automation, circularity, and AI-led tools across operations from smart blending platforms to digitally traceable supply chains. “Traceability, sustainability, and automation—together they drive modern manufacturing,” Tripathy says. She adds that Shell's acquisition of Raj Petro is not just about capacity expansion. It's a strategic step toward integrating new chemistries, tapping into India's innovation strength, and scaling sustainable production. As India positions itself as a global manufacturing hub, Shell is rewriting the rules with technology at the centre of every process, every product, and every plant.

Shell India has launched the latest generation of its flagship motor oil, Shell Helix Ultra, now upgraded to meet the newly introduced 2025 API SQ Standard. Alongside the technical upgrade, the company has also refreshed the packaging of its lubricant range with a more modern look.

India's auto industry is racing toward a smarter, cleaner future and Shell is shifting gears to lead the transformation. In an exclusive interaction, Mansi Tripathy, Chairman of Shell Group of Companies India and SVP, Shell Lubricants Asia Pacific, outlines how Shell is leveraging AI, traceability and telematics to not just keep up with product innovation cycles, but to anticipate them. From electric vehicle fluids to predictive analytics for construction fleets, Tripathy says automation and digitalisation are not just tech upgrades but the foundation to deliver efficiency, performance and sustainability. “Even legacy plants can become innovation hubs,” she says, underscoring the shift from volume to value.

New Delhi: Global energy giant Shell has acquired Mumbai-based Raj Petro Specialities to deepen its foothold in the world's third biggest lubricants market in the world, a top company official said.

Shell E4 (Energizing and Enabling Energy Entrepreneurs) is Shell’s flagship startup accelerator that provides a platform for deep-tech startups working in energy, climate, and sustainability to scale their solutions. With access to Shell’s global expertise, mentorship, and infrastructure, the program aims to create synergies between startups, industry leaders, and investors to accelerate the transition toward a sustainable future. In a conversation with ET Digital, Debasis Goswami, Head, Shell E4 Startup Hub, talks about the platform’s 9-year journey, collaborations to expand Shell E4’s impact and industry reach and how pioneering startups are driving energy security, accessibility, and affordability. Edited excerpts.

We see Shell E4 as a bridge linking promising innovation with the resources, knowledge, and deployment channels needed to scale, said Debasis Goswami, Head, Shell E4 Startup Hub in an interview with Abha Rustagi, Associate Editor, Energetica India.

In my journey as a leader, the most powerful transformation I have witnessed within teams stemmed from an individual’s sense of belonging. For me, Diversity, Equity, and Inclusion (DE&I) are not just organisational imperatives, – they are personal convictions that shape the kind of future we, as leaders, are responsible for building – where everyone, regardless of gender, sexual orientation, or physical ability, has equitable access to opportunity – A world where people feel they belong.

Mansi Madan Tripathy, Chairperson Shell Group of Companies India & Vice President, Shell Lubricants Asia Pacific stated that the organization is building a culture where everyone feels valued, respected, and has a true sense of belonging driven by its global vision to become one of the most diverse and inclusive organizations.

NEW DELHI: At a time when protectionism is rising around the world, global trade is witnessing dynamic changes and several countries are moving away from globalization, Mallika Ishwaran, chief economist at Shell, said that countries are likely to turn towards alternative energy sources to achieve energy security on their own.

Tom Summers from Shell highlights India's significant LNG import volume growth, despite underutilisation of India's LNG terminals, and stresses Europe's ongoing need for LNG post-Ukraine war.

Shell is expanding its renewable energy capacity while continuing its operations in oil and gas. Country Chair Mansi Madan Tripathy said, in India, renewables are not replacing conventional fuels but helping meet the country's growing energy demand.

While Shell is planning a major initiative to re-refine waste oil in its core business of lubricants, it is also adapting cutting-edge AI to enable efficiency and run complex energy simulations.

Under the disability enablement comes the ‘Silent Shift.’ It is run primarily by people with speech and hearing impairments. And this ‘industry-first’ attempt was started in Shell’s retail outlets in Pune in 2022. At present, there are more than 20 employees with hearing and speech impairments working in the firm’s three retail outlets across three cities. It means there would typically be eight staff operating at the moment in a silent shift.

The India CEO Series by S&P Global Commodity Insights is a compilation of exclusive interviews by Sambit Mohanty, Asia Energy Editor, with some of the leaders of the biggest energy companies in India.

Kartiki Karihaloo - By proactively adapting to the evolving new consumer expectations, fuel stations can secure their place not just as service points, but as integral and cherished parts of the community.

Shell E4 is helping drive India towards a sustainable energy future by seamlessly connecting energy entrepreneurs with talent, technology, capital, and expertise.

India can influence global energy transition by exploring its traditional frugal engineering: Shell