E4 Program

The Shell E⁴ program offers a dedicated track tailored to start-ups at various stages of maturity, each with unique needs:

• Energy Transition Track

This track is designed to support start-ups driving innovation in the energy transition space, helping them scale impactful solutions for a more sustainable future.

Infrastructure
Start-ups gain access to Shell’s Technology and IT labs at the Shell Technology Centre Bangalore (STCB) for product development and testing. Co-location with other leading energy start-ups fosters collaboration and innovation.

Mentorship & Advisory
Start-ups benefit from technical and commercial mentorship through Shell’s subject matter experts, along with regular interactions with industry leaders and academia. Support is also provided for key functions like HR and legal.

Access to Capital
Beyond initial investment, start-ups may raise additional funding through Shell Ventures and other investors introduced during the program.

Access to Customers
Shell may serve as a deployment partner or customer for relevant solutions. The program also facilitates connections to Shell’s global network of partners and customers, helping start-ups validate and scale their offerings.

Program Highlights
At the end of the six-month program, start-ups pitch to top investors and engage with key decision-makers at the Changemakers of Tomorrow event. Graduates join the Shell E4 alumni network, continuing their journey with ongoing support and connections.

At the end of the six-month program, the cohort start-ups will have the opportunity to pitch to top investors from India and abroad as well as meet with an array of decision makers from the energy ecosystem, on Changemakers of Tomorrow. After the cohort graduates, they will continue their relationship with the program through the Shell E4 alumni network.

The Energy Transition Track is a tailor-made program designed for early to mid-stage start-ups with a validated proof of concept or solution. It focuses on helping these start-ups scale their businesses and become market-ready, offering structured support to accelerate growth in the energy sector.

Who is it for?

The Shell E4 Energy Transition Track is designed for founders of early to mid-stage start-ups focused on the evolving energy industry, who are looking to:

1. Develop their product and achieve product-market fit
2. Scale their business with structured support

Start-ups in the program will benefit from Shell’s deep subject matter expertise, global reach, and a curated network of industry experts and advisors—all aimed at accelerating their business development and market readiness.

Program Focus

• Scale Business Operations
  Guidance on setting up systems, processes, and building effective teams.
• Accelerate Product Development
  Support through real-world problem statements, use cases, and access to dedicated infrastructure.
• Refine Business Strategy
  Assistance in identifying the right target markets to drive business expansion.
• Build Strategic Networks
  Connect with industry experts, advisors, potential customers, and investors to accelerate growth.

The Track Offers:

• Expert Ecosystem
  Access to a robust support network of eminent advisors and subject matter experts from Shell and its partners.
• Infrastructure Support
  Use of Shell’s labs and infrastructure for product development and testing.
• Co-Creation Opportunities
  Potential to collaborate with Shell businesses and partners to co-create impactful solutions.
• Investor Engagement
  Direct interaction with the investor community, opening doors to potential funding.
• Dedicated Mentorship
  Guidance from a strong and relevant pool of mentors throughout the acceleration journey.
• Visibility & Media Exposure
  Enhanced brand visibility in target markets through media coverage and Shell’s global platform.
• Changemakers of Tomorrow
  Opportunity to pitch to top investors and engage with key decision-makers at India’s largest energy entrepreneurship conference.
• Brand Credibility
  Leverage Shell’s reputation to strengthen your start-up’s brand equity.

Start-ups likely to be relevant

This track is ideal for start-ups with innovative solutions, some customer traction, and the capability to scale. These companies should be able to leverage Shell’s resources to build competitive, industry-relevant products for both Indian and global markets.

Ideal candidates should have:

• A scalable business model and a clear growth trajectory
• High potential to scale operations
• Adequate resources and readiness to fully engage in the program
• Capacity to manage new projects and deployments

Program Phases

Phase 1 – Assess
Evaluate your start-up’s market, investor, and enterprise readiness using a structured framework. This phase begins with a 1-week intensive bootcamp to define your roadmap.

Phase 2 – Execute
Activate your customized plan over 2–4 months, focusing on operations and growth. Shell E4 will help you form an advisory board and conduct bi-monthly check-ins with mentors. You’ll also have full access to lab infrastructure for product development and market fit validation.

Phase 3 – Mature
Develop go-to-market strategies, build enterprise-ready solutions, and prepare for pilot implementation with Shell and investor engagement.

Phase 4 – Scale
Establish teams and operations for scaling, expand into new markets, and pitch at Changemakers of Tomorrow, India’s largest energy entrepreneurship event.

Beyond the Program

After the 6-month program, start-ups will:

• Continue to access Shell’s Technology Centre (as per agreement)
• Join the Shell E4 alumni network and connect with India’s top energy entrepreneurs and mentors
• Pitch to investors, customers, and ecosystem leaders at Changemakers of Tomorrow

Click here to download the Energy Track Brochure

To read about the applications and selection process please go to the 'How to Apply' Section

To know more about Smart Energy Track and other Focus themes of E⁴, please visit ‘E⁴ Themes’ Section.

To get in touch please write to: SIMPL-Shell-E⁴-Hub@shell.com