Shell introduces revolution in Indian lubricant industry
Sep 10, 2014
Introduces Gas-To-Liquid technology: Offers customers Shell Helix Ultra with Pureplus Technology made from natural gas
Mumbai, September 10, 2014: Shell Lubricants, the global market share leader in finished lubricants, today announced the launch of a next generation motor oil in India, Shell Helix Ultra with Shell PurePlus Technology - the company’s most advanced motor oil ever, featuring a base oil designed from natural gas.
Pioneering an entirely new way to produce premium motor oils, Shell Helix Ultra PurePlus Technology is manufactured through a revolutionary Gas-to-Liquid (GTL) process that converts natural gas into a crystal-clear base oil with virtually none of the impurities which are found in crude oil. The result is Shell’s most advanced synthetic motor oil to date.
Speaking at the launch,
We are proud to bring the revolutionary Gas-to-Liquid (GTL) technology to India. Developed through decades of research and development at Shell’s laboratories all over the world, the technology harnesses the power of gas to produce the next generation motor oils. In India, where the market is fast evolving towards synthetic products, we believe the time is right to introduce this innovation through our motor oils.Nitin Prasad, Managing Director, Shell Lubricants India
All of our motor oils undergo rigorous testing to ensure they meet all major international industry and vehicle manufacturer standards. We strongly believe that a hero product needs to be - distinctive, differentiated and defensible. We believe the PurePlus technology will add credibility to a brilliant story waiting to be told. It will redefine the premium synthetic categoryLeo Kin Mun, Lubricants Technology Manager, Shell Global Solutions.
More and more engine makers are now recommending fully synthetic motor oil because it provides better cleansing and engine protection through a wider range of conditions. In addition to enhanced cleansing, Shell Helix Ultra provides superior wear and corrosion protection which can help to extend engine life and reduce maintenance costs. With Shell PurePlus Technology, we are confident that no other engine oil can keep engine closer to factory cleanAkhil Jha, Vice President, Technical (Lubricants), Shell India Markets Pvt Ltd.
Shell PurePlus Technology is a revolutionary process to design pure, synthetic base oil which delivers higher levels of cleansing and protection. It is produced at the Pearl Plant in Qatar; a partnership between Shell and Qatar Petroleum.
It begins with the extraction of natural gas from Qatar's North Field - the world's largest natural gas field. In a gasifier, methane reacts with pure oxygen to produce synthesis gas. The synthesis gas then enters one of 24 reactors at the plant, where chains of hydrocarbons are rearranged and transformed into a liquid base oil virtually free of all the impurities found in crude oil.
Shell Helix Ultra with PurePlus Technology represents a major shift for the Shell Helix brand, placing a new strategic focus on gas-to-liquids technology for its top-tier motor oils, as opposed to traditional crude oil refining.
Shell Helix Ultra with PurePlus Technology is designed to clean and protect the engine and to help keep it closer to factory clean for longer. We are thrilled to bring this revolutionary technology to India which has put us on the frontier of lubricants innovation. We have received OEM approvals from Maruti Suzuki, Hyundai, Ford, Nissan and General Motors (Chrysler included) in India for this product that makes it even more credible for our customers, while for our consumes, this means they can enjoy the very best performance from their vehicleMansi Tripathy, Chief Marketing Officer, Shell Lubricants India.
The new Shell Helix Ultra with PurePlus Technology range is currently being rolled out to markets worldwide.
For more information on Shell Helix Ultra with PurePlus Technology, please visit: http://pureplus.shell.com/en/
ABOUT SHELL LUBRICANTS
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Shell Helix, Pennzoil, Quaker State, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants.blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
ABOUT SHELL LUBRICANTS INDIA
Shell is one of the most diversified international oil company in India's energy sector with nearly US$1 billion invested. It is a major private sector supplier of crude products and chemicals to India. With over 3000 staff in the country, Shell has a significant Technology center, a financial business services center and operates an LNG receiving and re-gasification terminal.
It also has a downstream business marketing fuels, lubricants and specialty products. Shell Lubricants’ India operation is part of Shell’s long-term commitment to India and its support for the country's increasing energy needs. Shell Lubricants’ customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.
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