India - Post the remarkable success of two editions of the Shell E4 (Energizing and Enabling Energy Entrepreneurs) programme, Shell’s third cohort of 13 start-ups graduated on this year’s Demo Day - the largest Energy Entrepreneurship Conference in India. Hosted virtually from November 3-5, the graduation brought together a unique energy entrepreneur ecosystem of investors, start-ups, corporates and academia to support energy entrepreneurs and their solutions. The 2020 event saw about 2,000 participants join in.

The 13 graduating start-ups include Energos, Magenta Power, eee Taxi, GoGreen EOT, APChemi, Commutec, Logic Ladder, OffGrid, Jal Technologies, IOTomation, Nirvana, Stelae Technologies and Rezlytix which operate in diverse domains and backgrounds. These start-ups are making use of advanced technology and innovative business model solutions such as battery technology, vehicle-as-a-service, shared mobility, fleet digitization, with many focusing on the electric vehicle ecosystem. Some of them are also working on introducing cutting edge innovation to the energy management space to tackle some of the world’s most pressing concerns such as pollution control, energy distribution & storage, and waste management.

Mr. James Unterreiner, General Manager, Shell E4 Programme, said, “Keeping in mind the energy challenges and current ecosystem, we decided to include more sectors and empower start-ups in the mobility and digital space in this edition. We hope to keep identifying and engaging with start-ups that have the talent and vision to innovate technology and accelerate India’s transition to a sustainable energy future.”

Shell continues to nurture the relationship with all its incubated start-ups under the E4 programme through the Shell E4 alumni network, bringing together groups of start-ups in key areas such as E-Mobility, Digital, Renewable Energy, Waste to Fuel, among others.

There are several success stories defining this year’s start-ups: Magenta Power has recently signed a contract with Stumpp Schuele & Somappa Springs for designing, developing and manufacturing EV charging sockets in India. Another start-up OffGrid has been recently been recognized by the government of India, BIRAC, and Tata Power for its exceptional work in the energy space. APChemi, while part of the E4 programme, secured a 50-ton-per-day chemical recycling plant for plastic waste for London, to name a few.

With the 2020 Demo Day, a total of 30 start-ups have graduated from Shell’s E4 programme since its inception. The company aims to incubate at least 20-25 start-ups starting next year. Shell has ramped up the selection for the upcoming Digital Track, which is due to kick off in January 2021. This track will primarily focus on smart digital technologies and disrupt the new energy business both in India and globally.

Shell also has an international track for foreign energy-related start-ups looking to enter the Indian market and establish operations here. The program aims to support these start-ups in establishing an in-country presence and scaling their business in India. The Shell E4 Start-up Hub offers world-class programmes to support and enable energy-related start-ups at various levels of maturity. The programmes are tailor-made in ways that suit the unique nature of energy start-ups, which typically require longer gestation periods.


Shell – Priyanka Dube,;

About Shell:

Shell is one of the most diversified international energy company in India with over 9500 employees and presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in R&D, digitalization, and business operations. With a retail presence across six states – Karnataka, Tamil Nadu, Telangana, Maharashtra, Gujarat, and Assam Shell is expanding its network of fuel stations across the country. It has the entire Lubricants end-to-end value chain in India, from conceptualization and development, to production and distribution. Serving 50000 consumers through a robust network of 200+ distributors across B2C and B2B lines of Sales. This includes a world class lubricant oil blending plant that manages a large supply chain through a network of 4 Regional Distribution Centers and 8 warehouses. The company also fully owns and operates an LNG re-gasification terminal at Hazira. With a focus on digitization and future ready sustainable solutions, the company is nurturing a vibrant ecosystem in India to accelerate energy innovations with Shell E4 for start-ups, Shell Eco-marathon and investments in new energy companies like Husk Power, d.light, Orb Energy and Cleantech Solar. Shell also remains committed to making positive contributions to the communities in which it operates through programmes like NXplorers, Access to Energy and Road Safety across India. Follow @shell_India @makethefuture @shell_ecomar to know how it is redefining the energy space.

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